Everyone is in Sales!

It doesn’t matter if you are not a “sales executive” or “sales manager”. Everyone is in sales, whether you like it or not (even children are sharp little salespeople!)… Doctors, Lawyers, Accountants, it is all the same – they all have services to sell prospective clients. Name any profession and I’ll show you a sales component to the job.

Some of the most important (if not the most important decisions) in your life will be the result of core sales skills that must be mastered. It can be as simple as having the courage to go up and talk to that future special someone, negotiating the terms of a win-win with a prospective employer, or just being comfortable getting in front of large audience… there are countless opportunities in which you will benefit, if you improve your sales acumen.

I’ve seen way too many really smart people hide in technical or supporting roles while the “sales” people bask in the glory. Don’t get overshadowed just because you don’t feel like you have that “Type A” personality or prefer not to be the center of attention. Some of the very best sales people I know are actually quite introverted. I have done countless DISC assessments for salespeople over the years and you can find great sales leaders in any personality type.

If there is one thing I need you to master is your ability to sell yourself. No one else is going to sell you better than you! Who else is going to know this product (you) better than anyone else (well… possibly your parents, spouse, or best friend but that is a separate discussion!)? We will get into all the best practices around selling in future posts but for now I need you to master this one simple concept: You are not a commodity and there is only one – you. What is it about you that makes you different? More qualified than the next person? Where are you headed and what is your plan to get there? Know your product and sell it to the very best of your ability!

The takeaways:

  1. Even if sales is not your “profession”, it is important to work on your sales skills (following The Sales GOAT blog is a great place to start).
  2. Everyone can be great in sales, there is no such thing as a natural born salesperson. It is a skill set that anyone can learn and should master.
  3. The better you get at selling the more value you will get out of your life, career, and relationships.

Good things happen to people that lead, and leading by definition is selling!

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Good Selling,


2 Comments Add yours

  1. hiredgunforsale says:

    Good write up. By the way what is DISC assessment?


    1. thesalesgoat says:

      Great question… DISC is a behavior assessment tool based on the DISC theory of psychologist William Moulton Marston, which centers on four different behavioral traits: dominance, inducement, submission, and compliance. This theory was then developed into a behavioral assessment tool by industrial psychologist Walter Vernon Clarke


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